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  /  BRAUN CLASSICS   /  Braun Classics GmbH End-of-Year Report 2023
Stefan Kaestner (Ceo Braun Classics)

Braun Classics GmbH End-of-Year Report 2023

As we near the end of another year, I am delighted to share with you our end-of-year report, which showcases the outstanding accomplishments and significant milestones we have achieved in various aspects of our operations.

Sales Increase

We are excited to announce a significant increase in our sales figures over the past year. Our sales have improved compared to the previous fiscal year, thanks to our innovative strategies, customer-centric approaches, and superior product quality.

Expansion of Sales Network

Braun Classics GmbH has successfully expanded its sales network both domestically and internationally. Our dedicated efforts have resulted in the establishment of new partnerships and collaborations across diverse markets, which have enabled us to strengthen our presence and reach a wider audience. We have taken great care to ensure that our expansion has been carried out in a manner that aligns with our core values and commitment to excellence.

Stakeholder Fidelization

Our dedication to ensuring stakeholder satisfaction remains steadfast. By maintaining open lines of communication, actively involving stakeholders, and providing personalized experiences, we have cultivated stronger relationships. This has led to increased loyalty and mutual trust.

Slimmer & Enhanced Eyewear Collection:

In response to market demands, we have successfully streamlined our classic eyewear collection. The new and improved line embodies elegance, functionality, and modernity, reflecting our commitment to innovation while honoring our timeless designs.

International Technical Eyewear Partnerships

We are excited to announce the formation of strategic technical partnerships on an international scale. These collaborations have enabled us to integrate state-of-the-art technology into our products, providing our customers with unparalleled quality and performance.

New Internal Marketing Investments

We have made significant investments in our internal marketing strategies, utilizing digital platforms, targeted campaigns, and data-driven approaches. These initiatives have not only increased brand visibility but also fostered meaningful customer connections.

Braun Classics Brand Identity

This year, we have placed a renewed focus on our brand identity. We have evolved our brand ethos, incorporating elements that resonate with our audience while staying true to our heritage. This reinvigorated identity reinforces the distinctiveness of our brand in the market.

Sustainability Initiatives

Our dedication to sustainability is constantly strengthening. We have integrated eco-friendly practices throughout our operations, which has helped us reduce our environmental impact. At the same time, we maintain the highest standards of ethical sourcing and production for our products.

Opti Munich 2024

We’re excited to invite you to visit our stand at Opti – Munich, Germany, from January 27th to 29th, 2024. This premier event will showcase our latest innovations, providing a firsthand experience of our new collections and advancements.


In conclusion, Braun Classics GmbH has had an outstanding year characterized by significant growth, innovation, strengthened partnerships, and a renewed commitment to sustainability. Moving forward, we are committed to upholding our core values and surpassing expectations.

Thank you for your ongoing support and trust in Braun Classics GmbH.

We wish you a very happy new year!

Stefan Kaestner
CEO Braun Classics gmbh